SOCIAL MEDIA OPTIMISATION

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Social Media Optimisation - Whats the deal?

In an era dominated by the social media, have a number of high quality and engaging profiles on these platforms is of paramount importance to building up a loyal following, connecting with your target audience and enhancing your reputation.

With millions of people across the globe all signed up for and using social media platforms at present, the importance of having a strong presence on these forums is huge. The quantity of individuals using Facebook, Google +, Twitter, YouTube and other social networks has risen hugely in the last ten years, and as such it is of paramount importance to implement the correct strategy in order to maximise your company’s online presence and obtain new customers from all over the globe. Never has it been so simple to establish and build relationships with your customer base and you can structure your social media strategy so that it spreads the word about your brand across the globe, generates a buzz about your product and leads to your levels of business soaring immeasurably. An adeptly managed, well targeted social media campaign can enable you to both obtain new clientele and retain them in the future and can help you establish a longstanding relationship with them that means that they will be paying customers for years to come. Moreover, it can substantially raise the number of visitors to your site by linking to engaging content that you release, which of course will have a positive effect on your business levels. At Vuse we have created and managed social media profiles for a plethora of different businesses, delivering higher levels of traffic and brand enhancement for all of them. Right from the out of our service, we will seek to optimise your online reputation by identifying and removing any negative reviews that might be levelled at your business across the internet. We will then set up a number of social media profiles for your business, where we will release regular content related to your industry in order to attract visitors to your site and raise your authority within your niche. We will also promote limited term products and incentivise membership of your social media groups, so that you build up a loyal and committed following who will more likely to convert into paying customers.

Top page ranking. Global brand enhancement. Optimum return on investment. A loyal customer base. These can all be achieved through a well-managed social media campaign and we are confident that we have the innovative members of staff at your disposal to ensure that these aims manifest in reality.

Ascend to the authority in your industry and take your business to new heights!

Infinite Possibilities

A well managed and consistently updated social media campaign can result in your customer base expanding across the globe, your credibility within your industry improving and your site receiving immeasurably high levels of traffic.

Analytical Approach

Social media campaigns planned and implemented at the highest standard with all intricacies and fine details take into consideration for optimum results.

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Brand Expansion

A well planned and regularly updated social media campaign will ensure that global awareness of your brand is enhanced as you promote your product to people across the worldwide network. You can also target specific geographic areas and types of people, so that you are only spending money promoting your product to people who you believe are most likely to convert into paying customers.

Relationship Creation

Social media platforms are a great way to promote your product to your target audience and build up your customer relationships. By releasing informative content on a regular basis you will attract a loyal following, who will consistently visit your social media profile in order to read the material you release. This will have a positive impact on the authority you have within your industry, and will raise the levels of traffic to your site immeasurably.

Ranking Enhancement

Search engines look closely at how many visitors your social media profiles are receiving as this is a measure of how popular and useful your business is within its niche. By constantly putting up new content and engaging users, search engines will perceive your business to be ahead of the curb in its industry, and this could the tipping point that pushes you ahead of your competitor in the rankings.

Low Cost

Social media marketing can be performed with a minimum outlay, and you can choose how much you want to spend in order to promote your product to certain local areas or people. By using social media to market your product, you stand to raise the profile of your business and attract more visitors to your site, making it an essential investment for all companies that aspire to break the global market.

Product Promotion

You can use your social media pages to promote new and limited term offers to your target audience, which could have a considerably positive impact on your levels of business.

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We provide a free social media audit for all our customers, during which time we will assess the effectiveness of any ongoing campaigns you are running, research where you can improve, devise a number of innovative ideas to incorporate into your new campaign and issue them all to you in your report, which will clearly indicate how you can optimise your social media presence so that you can send your revenue levels soaring.

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Targeted traffic, better ROI!

Optimise your social media outlets!

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Initial Consultation

What you get!

The key to a successful social media campaign is the research and planning that is performed before it even begins, and we will start this process right from your initial consultation. During the meeting, we will ascertain what you are aiming for from your campaign, how much you wish to spend, which groups of people and which areas you believe are most likely to be interested in your product and whether you have any existing campaigns that are running at present.

We can then incorporate your desires and ideas into your final social media marketing strategy that will include our own specialist’s innovative ideas so that you are in the best possible position to generate a buzz across the globe from your campaign. All elements of your campaign, such as the content you release, the way you engage your audience, the amount you spend boosting your posts and the people you target will be optimised so that you receive a maximum return on your investment, without having to break the bank at all.

Campaign Strategy

The next stage in the preparation for your campaign is formulating the strategy that you will use throughout to raise your profile, engage audiences and ultimately raise awareness of your brand.
The shape that your strategy takes will be dependent on what you are seeking to achieve from your campaign, though our specialists are hugely knowledgeable about how to use social media platforms to generate a buzz about products and will include a number of proven techniques into your final plan so that you are well placed to achieve the highest return on investment. All strategies will ultimately include measures that look to optimise your exposure on platforms such as Facebook, Twitter and Google+, and engage audiences in an innovative way, so that they revisit your profiles time and time again. Once we have collectively mapped out the ways that you will connect with your target audience and convert them into a loyal following, we will begin setting up your new profiles so that we can begin the process to global recognition straight away.

Campaign Strategy

Once we have ascertained the method in which you will optimise your social media campaign, we will then take the first steps to achieving this by setting up a series of high quality, engaging profiles across all the mainstream social media platforms. All profiles will have a clear strategy attached to their activity and will be regularly updated with new content so that your followers grow in number and come back for more and more. The profiles will also include all the vital information about your company, such as its contact details, past history, promotional offers and customer incentives, so that potential customers are given a clear way to contact you if they are interested in your business.
Ultimately, this should result in a loyal customer base being established, and your sites traffic levels rising heavily as users log in every day to view the new content you release about matters in your industry.

Profile Enhancement

After the initial period after we have set up your businesses social media profiles, we will undertake an assessment of the measures we have taken and make improvements to your strategy so that your profiles are optimised for success. We’ll also make sure that all your social media profiles are consistent, and make alterations that make them more engaging and attractive to your desired customer base.

  • KPI Identification
    An important part of your initial meeting with us is determining the Key Performance Indicators (KPI’s) that we will use on a regular basis to measure how effective the different initiatives we undertake during your campaign have been. KPI’s are fundamental to optimising your campaign, because we can see which parts of your campaign are failing to attract viewers and engage audiences and which aspects of proving to be popular with your following, and tailor the latter in to increase the level of traffic to your profiles An example of a KPI would be the number of views that one of your posts receives. We can analyse this number, analyse the effect it has had on your traffic levels, then utilise the data to post similar articles in the future if it has proved popular in social media circles.
  • Profile Integration
    After we have created and optimised your individual social media profiles, we will need to connect them by integrating them all to your company site. This is a brilliant way to enhance the reputation of your brand, because it gives potential clients the chance to acquire all of your important company information in a single place whilst upholding this through the release of content and posts on a regular basis. The integration procedure is supremely easy, and can be performed for all of your profiles in order to maximise their effectiveness. For example, by integrating your Google+ profiles to your company site as an author will have a huge impact on your click through rate and will make your new content releases seem more authoritative and credible. Similarly, integrating your company site and its Facebook profile will mean that it is far simpler for your following to buy your product and might attract new customers as a reference of any sale made via Facebook will be made public on the purchaser’s profile.
  • Visitor Nurturing
    Once you have attracted an initial following to your social media pages through the regular release of engaging content and attractive promotions, it is important you maintain this level of customer interaction so that you can establish a loyal following who will be prepared to both purchase and spread the word of your business. You can also release a number of questions to your customers that ask them their opinion about which products and services you could release in the future, so that they feel like they have a role in your company and are more prepared to purchase from you in the future. The strongest merit of social media marketing is that you can establish meaningful relationships with your customers by interacting with them regularly and giving them a clearer idea of what your business is all about. Incentivising membership of your social media profiles is also an excellent way to build up a following, and could result in a buzz being generated about your business, which will inevitably have a positive impact on the reputation of your company and your brand.
  • Frequent Promotion’s
    Another integral aspect of your social media strategy is determining the way that you will use your profiles in order to advertise your services and products. Establishing working partnerships with various other businesses in your niche by advertising each other’s services on your respective profiles has the benefit of bolstering both your profiles and traffic levels. Moreover, releasing exclusive discounts for members of your social media groups will mean that people visit your page over and over again to enjoy your promotions, and this will reflect positively on your company revenue and reputation as time moves forward.
  • Media Management
    Utilising media to advertise your service and product is a great way to make your promotion stand out from the efforts made by other businesses within your niche, and you would be surprised how large an impact the inclusion of some original infographics and videos can have on the attractiveness and popularity of your company. Our marketing specialists are hugely knowledgeable about which measures are most effective at raising traffic and engagement levels, and will adopt these into your strategy so that you get the highest possible return from your investment.

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Address:

43 Church Road, Wimbledon Village, London, SW19 5DQ

Phone numbers:

0800 664 0088 / 020 3603 5774

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